Audience Analytics
Privacy-First Intelligence for Your Digital Displays
What We Collect
- Demographics: Gender and age estimation.
- Emotions: Happy, sad, neutral, surprise, anger.
- Engagement: Attention tracking and head orientation.
- Session Data: Viewing duration and dwell times.
- Interactions: Proximity detection via RFID.
How It Works
- Real-time camera capture.
- Encrypted data transmission (HTTPS).
- AI processing for anonymous insights.
- Aggregated data stored in TimescaleDB.
GDPR Compliance & Privacy Protection
Our entire system is built on a "Privacy by Design" architecture, ensuring full GDPR compliance. We are committed to protecting viewer privacy.
No Personal Data Storage
Raw images are processed in-memory and are never permanently stored. Your privacy is paramount.
Immediate Anonymization
Data is linked to random session identifiers that cannot be reverse-engineered to an individual.
Data Aggregation
Individual detections are averaged to session-level data, preventing any individual linkage.
End-to-End Encryption
Your data is secured at every step, from transmission to processing. Learn more about our security measures.