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Retail media & DOOH

Software for retail media and DOOH networks

impressBox runs retail media and DOOH networks end to end, from central campaign scheduling and peer-to-peer delivery in each store to proof-of-play reports for advertisers; screen.club, Lithuania's largest in-store retail media network, runs on it in IKI supermarkets.

screens in the screen.club network in IKI supermarkets
~2,400
of Lithuanian households reached by screen.club
>50%
screens managed with impressBox in the Baltics
5,000+

Campaign reporting and checks by prompt

The AI agent answers typical questions from advertisers and operations teams.

  • Compare playback events for the summer campaign last week, day by day, on devices whose names start with PIK.

    Returns a day-by-day table from the proof-of-play data, ready to export as CSV or Excel.

  • Can you translate that into an hourly rate instead of absolute numbers?

    Recalculates the same report as plays per hour.

  • Play these files alongside what is playing now; take the campaign dates from the file names.

    Schedules each file with the start and end dates in its name, such as 03.17-04.17.

  • Take a screenshot of what the screens in store KS86 are showing now.

    Shows the current output of each screen in the chat.

  • Could you verify that the devices are really playing the new revision?

    Checks that each screen downloaded and started the campaign and flags any that did not.

Operations at network scale

New screens can be provisioned remotely and pull the right content and schedules on their own, which is how the Forads network adds locations without site visits. Players run on LG, Samsung, Android, BrightSign, Raspberry Pi and more.

When a screen goes dark, the operations team gets an alert, and the AI agent can check the device status, logs and network, then reboot or reconfigure the player.

Frequently asked questions

Can impressBox prove that an ad was played?

Yes. Players record every playback with its playlist context, keep the records locally when the network is down and upload them when it returns. The data feeds proof-of-play reports and dashboards. See proof of play.

Does impressBox work with programmatic advertising platforms?

impressBox provides open APIs for integration with ad exchanges and programmatic platforms, as described in the screen.club story. See also integrations.

How does new content reach dozens of screens in one store?

With peer-to-peer delivery: one screen downloads the content from the cloud and the others get it from their neighbors on the local network, which keeps the store connection free.

Can we measure the audience in front of the screens?

Yes, with camera-based audience analytics. Raw images are processed in memory and never permanently stored; the insights are anonymous and stored as aggregated data. See audience analytics.

Which networks run on impressBox?

screen.club, Lithuania's largest in-store retail media network with about 2,400 screens in IKI supermarkets, and the Forads advertising network in business centers and clinics.

Talk to us about your screen network

Book a demo: we walk you through the dashboard, the AI agent and the players, and answer your questions about your network.