Moving from MagicINFO
Moving off Samsung MagicINFO: keep your screens, change the software
Samsung ends sales of MagicINFO On-Premise on 31 December 2026 and the MagicINFO Cloud service on 28 February 2027. impressBox runs on the same Samsung Tizen displays through URL Launcher, and on older Samsung Orsay displays, in the cloud or on your own infrastructure, so the software changes and the screens stay.
What Samsung has announced
The dates below are from Samsung’s own MagicINFO roadmap. They apply to every MagicINFO customer, whatever the size of the installation.
| Date | What ends | What it means for your screens |
|---|---|---|
| 31 December 2026 | End of sale for MagicINFO On-Premise, for existing and new customers. | No new MagicINFO server licences after this date, including for screens you add to an existing installation. |
| 28 February 2027 | End of service for MagicINFO Cloud. | Screens managed through MagicINFO Cloud need another platform before this date. |
| 2027 onward | Samsung standardises all sales on VXT. | Samsung’s own path for Tizen displays is a VXT subscription. |
| 31 December 2029 | End of support for MagicINFO. | Existing on-premise servers can keep running until then, without new licences; MagicINFO 8 already receives no security patches (the last one was October 2023). |
Source: Samsung VXT documentation, MagicINFO roadmap , checked on 2026-10-12.
Your three options
There is no option that keeps everything as it is. The question is which change you make, and when.
Move to Samsung VXT
Samsung’s cloud CMS and the path Samsung sells from 2027. A subscription per screen; the choice if you want to stay inside the Samsung ecosystem.
Stay on MagicINFO until support ends
Possible for on-premise installations until the end of 2029, but without new licences and, for MagicINFO 8, without security patches. Buys time, not a future.
Move to impressBox
The same Samsung Tizen screens, installed through URL Launcher, run on a cross-platform CMS with a built-in AI agent, in the cloud or on your own infrastructure. Older Samsung Orsay displays are supported too.
How a migration from MagicINFO works
Screens are switched site by site while the rest of the network keeps running on MagicINFO. The software changes; nobody climbs a ladder.
Inventory
Export the device list from MagicINFO: models, Tizen version, sites. It tells you which screens install through URL Launcher and which are older Orsay models.
Pilot on two or three screens
Install impressBox through URL Launcher on a few displays while the rest stay on MagicINFO. Nothing on the other screens changes.
Content and playlists
Upload the media and rebuild the playlists and schedules. The AI agent reads file names and campaign dates, so a folder of files becomes a scheduled playlist without manual data entry.
Cut over site by site
Switch each site when its playlists are verified. Screens are provisioned remotely; no visit is needed for the software change.
Verify
Proof of play and screenshots confirm that every screen plays what it should, and the old server can be switched off.
What stays the same and what changes
| With MagicINFO | With impressBox | |
|---|---|---|
| Screens | Samsung Tizen displays | The same displays, plus older Samsung Orsay models and screens from other makers |
| Installation | MagicINFO client on the display | URL Launcher pointed at impressBox, no APK |
| Hosting | Your MagicINFO server or MagicINFO Cloud | impressBox cloud, or on your own infrastructure |
| Device control | MagicINFO Device Management | Power, backlight, volume and network through Samsung’s B2B APIs; screenshots, logs and diagnostics from the dashboard or the AI agent |
| Content | MagicINFO authoring | Drag-and-drop CMS, templates written from one sentence, data-driven content |
| Management | Web console | Web dashboard, WhatsApp, Slack, or Claude and other AI tools through the MCP server |
On-premise is an option, not a compromise
Many MagicINFO On-Premise installations exist because the network, not the software, had to stay inside the company. impressBox runs on your own infrastructure as well as in the cloud, with the same dashboard, the same AI agent and the same players.
Players also keep playing when the network drops and fetch content from each other inside a site, so a cut link does not empty the screens. See offline resilience and peer-to-peer delivery.
What day-to-day work looks like afterwards
Three things a MagicINFO administrator does today, asked in plain language instead.
“Take a screenshot of every screen in store 12.”
Shows what each Samsung display is playing right now, in the chat.
“Play these files alongside the current playlist until the end of this month.”
Adds the files with an end date, so they stop on their own.
“Why is the entrance screen offline?”
Checks status, logs and network reachability, then suggests or applies a fix.
Frequently asked questions
Do we need new screens to leave MagicINFO?
No. impressBox installs on Samsung professional displays through URL Launcher, so the Tizen screens you run MagicINFO on today stay in place. Older Samsung Orsay displays are supported as well. See the Samsung Tizen setup guide.
Can impressBox run on our own servers, like MagicINFO On-Premise?
Yes. impressBox runs in the cloud or on your own infrastructure. Contact us and say which you need.
What happens to our MagicINFO content and playlists?
Media files are uploaded to impressBox and playlists and schedules are rebuilt there. The AI agent can take campaign dates and target screens from file names, which removes most of the manual work.
How long does a migration take?
A pilot on a few screens takes days. A chain is switched site by site, so the length depends on the number of sites and how the content is organised; the screens that are not yet switched keep running on MagicINFO in the meantime.
What does impressBox cost compared with a VXT subscription?
The impressBox software player starts at €15 per screen per month on a 36-month term, excluding VAT. Compare it with your VXT quote on the Samsung VXT vs impressBox page.
Where do the MagicINFO dates come from?
From Samsung’s VXT documentation, the MagicINFO roadmap page, checked on 2026-10-12. Samsung may change them; the page links to the source.
Samsung screens on impressBox
- MagicINFO vs VXT vs impressBoxThe three platforms side by side.
- Samsung VXT vs impressBoxSend your screen count and VXT quote, get an impressBox offer.
- Samsung TizenHow impressBox controls Samsung professional displays.
- Samsung Tizen setup guideInstall through URL Launcher; no APK file needed.
- PricingFrom €15 per screen per month on a 36-month term.
Plan your move off MagicINFO
Tell us how many Samsung screens you have, which models, and whether you need cloud or on-premise. We come back with a migration plan and a quote.