Narvesen & Caffeine: Transforming Retail Spaces with impressBox

Aiming for an Immersive In‑Store Atmosphere

Narvesen convenience stores and Caffeine coffee shops in Lithuania wanted to modernize their in‑store experience, making it more engaging for customers and attractive for advertisers. Both brands sought a solution to replace static signs and patchwork music systems with something dynamic and centrally managed. By adopting the impressBox digital signage platform, they turned their locations into vibrant media hubs. Digital displays were rolled out across dozens of locations (including 94 Caffeine cafés) to inform and entertain shoppers – reaching hundreds of thousands of visitors each month. At the same time, a branded in‑store radio was introduced to each location, creating a welcoming atmosphere aligned with each brand's identity. The goal was not just to add screens and music, but to weave them into the fabric of the shopping experience in an inspiring way.

One Smart Platform for Audio & Visual Content

impressBox delivered an all-in-one solution: a compact integration control box at each point-of-sale that manages both digital screens and audio. This meant Narvesen and Caffeine could control their music playlists, screen content, and even device power settings remotely from a single interface. Store staff no longer fiddle with USB drives or separate audio systems – all updates and changes happen via the cloud in real time.

With impressBox's intuitive content management, the teams can schedule playlists and promotions in advance or adjust them on the fly to respond to new campaigns. For example, Caffeine can schedule a morning coffee deal video to play during breakfast hours, while Narvesen can instantly push a lunchtime promo across all screens at noon. The impressBox devices also enable practical controls like adjusting volume levels or turning screens on/off automatically outside business hours to save energy.

Importantly, the system is hardware-agnostic – it works with various professional displays (and even system-on-chip screens) – so existing Samsung and LG screens were easily brought into the network. All of this runs on a cloud-based infrastructure, which means no local servers and no worrying about store network configuration. Even if locations have different internet setups, the content keeps flowing smoothly, and the support team can diagnose any screen remotely without site visits. In short, one smart platform now powers both the sights and sounds of these stores, ensuring a consistent and modern brand presence everywhere.

Engaging Customers and Boosting Brand Story

Since implementing impressBox, both retail chains have seen a transformation in how they communicate with customers in-store. Narvesen's stores now double as mini media channels, where useful info and promotions are always up-to-date. Shoppers grabbing a quick snack or magazine see enticing offers on-screen and hear upbeat music instead of silence or random radio ads. This not only drives impulse purchases but reinforces Narvesen's brand as a convenient, modern stop for everyday needs. In fact, Narvesen had long recognized the value of in-store media – years ago they began installing digital displays in their kiosks to provide advertising space for consumer brands. With impressBox, that vision is fully realized with far greater ease and control.

Caffeine's busy cafés, on the other hand, now maintain their cozy vibe with curated music, while digital menu boards and ads at the counter entertain guests waiting for their latte. The content is kept minimal and high-quality, so messages never get lost in clutter – at any given time only a few rotating ads or promos are on the café screens, ensuring each message stands out. Both brands have effectively turned waiting lines into an opportunity to tell their story (or a partner's story) in a stylish, unobtrusive way. And because everything is centrally managed, national campaigns and seasonal themes maintain consistency in every location, reinforcing brand identity across Lithuania.

New Revenue Stream via Retail Media (forAds Platform)

Another inspirational outcome of this digital transformation is the creation of a new revenue stream through retail media. The network of screens managed by impressBox opened the door for third-party advertisers to reach Narvesen and Caffeine customers in a targeted manner. Major brands in Lithuania – from telecoms to beverage companies – can now display their messages on these in-store displays, gaining a direct line to consumers at the point of purchase. This is facilitated by the forAds platform, an online marketplace that connects advertisers with retail digital screens.

Narvesen and Caffeine's modernized system was integrated with forAds, so advertising slots on their screens can be booked seamlessly by outside advertisers. The beauty of this setup is that it's carefully balanced: only a limited number of ads run in rotation, preventing overload and keeping content relevant. This means advertisers get high visibility while the stores preserve a pleasant environment for customers – a win-win scenario. For Narvesen and Caffeine, it translates into additional income and partnerships without any extra effort, as the platform handles the scheduling and logistics of ad campaigns.

Interested in reaching shoppers through Narvesen's in‑store screens? It's easy to become part of this success story – you can directly book advertising space in Narvesen stores via the forAds platform (the one-stop marketplace for retail ad spots in Lithuania). This way, your brand can connect with on-the-go consumers in Narvesen or coffee lovers in Caffeine at the perfect moment, leveraging the same innovative in-store network that these retailers use to engage their customers. Embracing impressBox and forAds, Narvesen and Caffeine have not only enhanced the shopping experience but also created a modern advertising channel, exemplifying how technology can elevate brand storytelling and business growth within physical stores.