Powering Lithuania's Largest In-Store DOOH Network
The Challenge: Monetizing a Nationwide Retail Media Network
Screen.club and IKI aimed to build Lithuania's largest in-store advertising network, placing hundreds of screens in high-traffic supermarkets. They needed a robust, scalable, and reliable software solution to manage this complex ecosystem, enabling programmatic ad sales, ensuring flawless playback, and providing advertisers with verified proof-of-play analytics. A key challenge was updating content on numerous screens within a single store without overwhelming the local network.
The Solution: An Enterprise-Grade Software Backbone
impressBox was chosen as the core software infrastructure to power the entire network. Our platform provides the end-to-end tools needed for large-scale DOOH operations, from central content management and scheduling to remote device monitoring and API integrations for programmatic advertising platforms.
Unique Advantage: Peer-to-Peer Delivery
For the IKI project, our Peer-to-Peer (P2P) Content Delivery feature was critical. Instead of each screen downloading content from the cloud and straining the store's internet, only one device does. The rest get the content from their local "neighbor." This minimized content delivery latency, drastically reduced network load, and contributed to a more sustainable, green digital signage operation.
Learn more about P2P DeliveryCentralized Control
Remotely manage content, schedules, and device health across hundreds of stores.
Programmatic Ready
Open APIs allow seamless integration with leading ad exchanges for automated ad sales.
Verified Analytics
Bulletproof proof-of-play reports provide advertisers with trusted campaign data.
The Result: A New Revenue Stream & Enhanced Shopper Experience
With impressBox as its engine, Screen.club successfully launched and scaled a highly profitable DOOH network. IKI supermarkets unlocked a new revenue stream and enhanced the in-store experience with dynamic, relevant content. Advertisers gained access to a premium, high-impact channel to reach consumers at the point of purchase, backed by reliable, data-driven insights.