In-store media channel
Screens live, advertising slots ready, proof of play for every campaign and the first advertisers on air, on the screens you already have. This is how the largest in-store retail media network in the Baltics runs in IKI supermarkets on impressBox.
Four stages, each with something you can see on a screen or in a report.
| When | Stage | What you get |
|---|---|---|
| Weeks 1–2 | Inventory and plan | We map the stores, the screens you have and the ones you need, the network, and who sells the advertising. You get a site list with a screen plan per store and a price. |
| Weeks 3–6 | Screens live | Existing LG, Samsung or Android screens get impressBox installed remotely; new screens are provisioned as they are mounted. Content, playlists and schedules run from one dashboard, or by asking the AI agent. |
| Weeks 5–8 | Advertising ready | Ad slots, rotations and targeting by store, zone and time are set up. Proof-of-play reports show each advertiser exactly where and when their campaign played. |
| Weeks 9–12 | First campaigns | The first advertisers go live. Playback is verified per screen, reports go out, and the network keeps running without site visits. |
impressBox on your screens: CMS, scheduling, peer-to-peer delivery inside each store, offline playback and remote diagnostics.
Per-screen, per-file playback logs and reports your advertisers can check.
Ad slots, rotations, store and zone targeting, start and end dates, and the AI agent that sets them up from a sentence.
Monitoring, alerts, remote fixes and firmware updates; your team runs the channel, not the hardware.
About 1,000 screens, reaching more than half of Lithuanian households, run by screen.club on impressBox.
screen.club & IKI
screen.club runs its retail media network in IKI supermarkets on impressBox: about 1,000 screens that reach more than half of Lithuanian households, with peer-to-peer delivery inside each store and proof-of-play reports for advertisers.
Every screen in the network pulls its content from the store next to it, keeps playing when the connection drops, and reports what it played. Advertisers get proof of play; the retailer gets a channel that pays for its screens.
The same software runs smaller chains and single stores; the plan above scales down as well as up.
From the first meeting to the first paid campaigns on screen: inventory, software on the screens, campaign tooling, proof of play and the first advertisers live. New screens and mounting follow the usual lead times; the software side does not wait for them.
Not necessarily. impressBox runs on LG webOS, Samsung Tizen, Android displays, BrightSign, Raspberry Pi and more, so screens you already have join the network. Where you need new ones, we supply and install them or work with your integrator. See supported hardware.
You do, or an agency partner does; impressBox gives both the inventory, the targeting and the proof-of-play reports. In the IKI network, screen.club operates the media channel on impressBox.
The software player starts at €15 per screen per month on a 36-month term, excluding VAT, and a managed player with hardware from €19 per month. For a network that is just starting, a revenue-share model is possible instead of a licence. See pricing.
Large enough to interest advertisers: usually from a few dozen stores. The largest network on impressBox has about 1,000 screens in IKI supermarkets; smaller chains run the same software.
Tell us how many stores and screens you have, and whether you sell advertising today. We come back with a stage-by-stage plan and a price.
Book a demo: we walk you through the dashboard, the AI agent and the players, and answer your questions about your network.
